Annual reference data · as of 2026-10-13 · free sources only · paywalled figures flagged · rebuilt yearly (January)

Market size (independent free estimates — presented as a range)

EstimateBase yearCAGRHorizonScopeSourceNote
$7300B2025–→ 2027global retail ecommerce sales (the market these platforms serve)eMarketer (cited by Shopify) [src]Total retail ecommerce sales, not the platform-software market; free coverage only.
  • Shopify reports it is the ecommerce platform behind millions of businesses in 175+ countries, indicating broad global adoption (per Apple App Store, https://apps.apple.com/us/app/shopify-sell-run-a-business/id371294472).
  • Store Leads says WooCommerce and Shopify dominate by merchant count, with Shopify growing slightly faster and having greater mindshare (per Store Leads, https://storeleads.app/reports).
  • BigCommerce is positioning its new parent brand 'Commerce' around an AI-driven future, bundling BigCommerce, Feedonomics and Makeswift (per BigCommerce, https://www.bigcommerce.com/press/releases/).
  • Salesforce Commerce Cloud emphasizes AI-driven commerce embedded across the customer lifecycle as a platform differentiator (per Salesforce, https://www.salesforce.com/commerce/).

Market share indicators (labeled by type)

Shopify
14% (pr_estimate)

Competitor size / share indicators (labeled by type)

CompetitorTypeIndicatorAs ofSourceWhat it measures
BigCommercepr_estimate–NoneNoneno free data found this period
Shopifyrevenue$3,583M Q2 2026 total revenue (+34% y/y)2026-06Shopify 10-Q (SEC EDGAR) [src]Total revenues for the three months ended 2026-06-30; H1 2026 was $6,753M (+34% y/y).
Shopifypr_estimate>14% US ecommerce market share; $1.6T cumulative GMV2026-10Shopify investor page [src]Company-stated claims ('>14% US ecommerce market share', '$1.6T cumulative GMV'); not independently verified.
Wixrevenue$563M Q2 2026 revenue (+15% y/y)2026-08Wix 6-K press release (SEC EDGAR) [src]Q2 2026 revenue $563M; bookings $569M (+12% y/y).
Wixinstall_base300M+ sites built on Wix (90K+ created daily)2026-10Wix homepage / pressroom [src]Company-stated site count (all Wix sites, not only ecommerce).
WooCommerceinstall_base4.0M active stores (most of any platform, Oct 2026)2026-10Store Leads 'State of Ecommerce' report [src]4,002,439 active WooCommerce stores out of 13.8M tracked across 100 platforms (report updated 2026-10-09).
Squarespaceinstall_base392K active stores (Store Leads, Oct 2026)2026-10Store Leads 'State of Ecommerce' report [src]392,252 active Squarespace stores out of 13.8M tracked (report updated 2026-10-09).
Salesforce Commerce Cloudpr_estimatePowers relatively few stores, but some of the biggest merchants (Patagonia, PUMA)2026-10Store Leads 'State of Ecommerce' report [src]Qualitative positioning note from the Store Leads report; no store count disclosed.
Medusaother36,734 GitHub stars (medusajs/medusa, MIT)2026-10GitHub repo medusajs/medusa [src]GitHub star count as a popularity/maintenance proxy (checked 2026-10-14); not an install-base or revenue figure.
Saleorother23,436 GitHub stars (saleor/saleor, BSD-3-Clause)2026-10GitHub repo saleor/saleor [src]GitHub star count as a popularity/maintenance proxy (checked 2026-10-14); not an install-base or revenue figure.
Bagistoother28,232 GitHub stars (bagisto/bagisto, MIT)2026-10GitHub repo bagisto/bagisto [src]GitHub star count as a popularity/maintenance proxy (checked 2026-10-14); not an install-base or revenue figure.
Spreeother15,752 GitHub stars (spree/spree, BSD-3-Clause)2026-10GitHub repo spree/spree [src]GitHub star count as a popularity/maintenance proxy (checked 2026-10-14); not an install-base or revenue figure.
Shopwareother3,447 GitHub stars (shopware/shopware, MIT)2026-10GitHub repo shopware/shopware [src]GitHub star count as a popularity/maintenance proxy (checked 2026-10-14); not an install-base or revenue figure.
nopCommerceother10,156 GitHub stars (nopSolutions/nopCommerce, GPL-3.0)2026-10GitHub repo nopSolutions/nopCommerce [src]GitHub star count as a popularity/maintenance proxy (checked 2026-10-14); not an install-base or revenue figure.

Types: revenue = public-company financials; survey_share = consumer/brand surveys; pr_estimate = company press-release estimate; install_base = usage/install statistics; other = scale proxy. Proxies are not directly comparable to revenue.

Competitor comparison

CompetitorPlatform typeEntry plan (monthly)Top plan (monthly)Transaction feeSetup feeHostingApp ecosystemBuilt-in paymentsMultichannel (POS/marketplace)Open sourceTech stack / languageSupportMigration / import
ShopifyEcommerce platform [s]$39/mo (Basic) [s]$2,300/mo (Plus) [s]0.6% third-party on Basic; 0.2% on Grow [s]–Unlimited web hosting, custom domain, free SSL [s]1000s of apps, custom apps via APIs [s]Shopify Payments, PayPal, MB WAY, Bizum, USDC [s]POS, social, marketplaces, AI chats, in-person [s]––24/7 live chat; priority 24/7 phone on Plus [s]Import unlimited orders from marketplaces [s]
BigCommerceEcommerce platform [s]$39/mo (Core) [s]$1,499/mo (Performance, starting) [s]0% embedded; 2.0% Core, 1.0% Growth, 0.6% Scale, custom Performance [s]–Free sitewide HTTPS and dedicated SSL [s]POS, marketplace, and ad channel integrations [s]BigCommerce Payments; embedded providers incl. Adyen, Stripe [s]POS, Amazon, eBay, Walmart, Google, Meta, TikTok [s]––24/7 chat/email; phone on higher plans; CSM on Performance [s]–
Salesforce Commerce CloudCloud commerce platform [s]––––Cloud [s]Partner ecosystem and embedded apps [s]Configurable secure payments [s]Web, mobile, POS, marketplaces, stores [s]––Expert support and implementation [s]–
Adobe CommerceCloud-native, API-first composable commerce platform [s]––––Adobe-hosted cloud architecture [s]App library and extensible services [s]–Multi-site, B2C, B2B, B2B2C channels [s]Yes — the open-source core is Magento Open Source (github.com/magento/magento2, MIT); Adobe Commerce is the commercial editionPHP [s]–Storefront and extension migration accelerators [s]
WooCommerceOpen-source commerce platform for WordPress [s]Free (open-source core; paid extensions) [s]–––Any host [s]Hundreds of extensions and themes [s]WooPayments, Apple Pay, any payments [s]Online/offline, TikTok, Amazon, retailers [s]Open source [s]WordPress [s]Customer Success team, dedicated manager [s]–
PrestaShopOpen source ecommerce platform [s]Free (open-source core, self-hosted) [s]––––Thousands of modules and themes [s]––Open source [s]PHPDedicated support team, experts, resources [s]–
OpenCartOpen-source free eCommerce platform [s]$0/mo (free download) [s]–––Fully hosted OpenCart Cloud on NVMe SSD [s]13,000+ modules and themes marketplace [s]Renowned payment gateways and shipping methods integrated [s]–Open source with free downloads and updates [s]PHPFree community forum or dedicated commercial support [s]–
SquarespaceWebsite builder with ecommerce [s]––2% Basic; 0% Core [s]–––Squarespace Payments; major cards; 2.9% + $0.30 [s]––CSS and Javascript customization [s]––
WixWebsite builder with eCommerce [s]$159/mo (Core) [s]$159/mo (Business Elite) [s]––Reliable multi-cloud web hosting with 99.99% uptime [s]Built-in tools; zero plugins [s]Built-in payments via leading payment methods [s]–––24/7 customer care [s]–
LightspeedEcommerce website builder [s]––––––Online and curbside payments [s]POS, social, Amazon, eBay, Walmart, Google Shopping [s]––One-on-one onboarding, webinars, demos, videos, unlimited 24/7 support [s]Connect existing WordPress, Wix, Weebly sites [s]
MedusaOpen-source commerce platform [s]$29/mo (Cloud) [s]–No GMV tax; pay infrastructure only [s]–Medusa Cloud infrastructure [s]Modules and integrations [s]–Multi-store, POS, apps, sales channels [s]Open-source core; open-core model [s]Node.js, TypeScript (React admin)GitHub Discussions; Discord [s]–
SaleorOpen source headless API-first commerce platform [s]––––Self-hosted or Saleor Cloud [s]Apps via iframe; Adyen, Stripe, CMS, search, email [s]Multi-gateway payment orchestration; Stripe and Adyen apps [s]Native multichannel; marketplace and click-and-collect recipes [s]Yes; open source single version [s]Python (Django), GraphQL APICommunity Discord and contribution mentorship [s]–
BagistoOpen source headless ecommerce platform [s]$25/mo (Bagisto Hosting) [s]–––Bagisto Cloud Hosting (managed, optimized) [s]200+ pre-built extensions marketplace [s]PayPal, Stripe, Authorize.net, PayTabs via extensions [s]Website, mobile app, POS, marketplace [s]Open source [s]Laravel, Vue.js [s]Community forum, Facebook group, expert cloud support [s]–
SpreeOpen-source, headless, API-first commerce platform [s]––––Self-hosted via Docker; own infrastructure [s]Admin dashboard plugins, CLI, SDKs, agent skills [s]Stripe payments in Next.js storefront; Stripe Connect payouts [s]Web, mobile, POS, B2B panels, marketplaces via channels [s]BSD 3-Clause licensed open source [s]Ruby on RailsCommunity Discord, documentation, API reference [s]–
ShopwareOpen source commerce platform [s]––––Self-hosted, PaaS, SaaS [s]3,100+ extensions in community store [s]Shopware Payments [s]Omnichannel B2B and B2C [s]Yes [s]Symfony 7 and Vue.js 3 [s]Dedicated account manager, 1-hour reaction, onboarding [s]Legacy platform migrations shown in cases [s]
nopCommerceOpen source eCommerce platform [s]––––Self-hosted on Windows, Linux, Mac; Docker and Azure supported [s]Thousands of integrations on nopCommerce Marketplace; Web API plugin [s]––Free and open source [s]ASP.NET Core/.NET 9; MS SQL, PostgreSQL, MySQL [s]Community forum, documentation, online course, professional support within 24 hours [s]–

Aspect ratings (LLM rubric 1–5 · review-site scores where available)

CompetitorValueEase of useFeaturesSupportReview scores
Shopify4444
BigCommerce3344
Salesforce Commerce Cloud3344
Adobe Commerce3443
WooCommerce4344
PrestaShop3343
OpenCart4444
Squarespace3343
Wix3444
Lightspeed3444
Medusa4343
Saleor3343
Bagisto4343
Spree4343
Shopware3444G2 4.2
nopCommerce4344

Rubric scores are LLM-consistent (same rubric, all competitors); review-site scores are shown for reference only and are not averaged in. Hover a cell for the rationale.